VNSTEEL affirms its position at the 2026 International Vietnam National Brand Forum: Positioning strategic assets in the New Era

National Brand: A strategic asset for steel enterprises

The event, organized by the Ministry of Industry and Trade (Vietnam Trade Promotion Agency), takes place from April 16 to April 23, 2026. It is considered a pivotal year in implementing the socio-economic development plan for the 2026-2030 period and executing Resolution No. 59-NQ/TW of the Politburo on international integration.

Opening Ceremony of Vietnam National Brand Week 2026 and the 2026 International Vietnam National Brand Forum

Representing VNSTEEL at the forum were Mr. Pham Cong Thao - Deputy General Director of the Corporation; Mr. Bui Thanh Canh - Deputy General Director of Southern Steel Company Limited - VNSTEEL (SSCV, Southern Steel), along with representatives from the Corporation’s Market Planning Department, the Business Planning Department of Southern Steel, and the Sales & Marketing Department of Vinausteel Joint Stock Company (Vietnam-Australia Steel).

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan delivers the opening remarks.

In his opening remarks, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan delivered a strong message: “Vietnam’s National Brand is no longer merely about image promotion; it must be recognized as a strategic asset reflecting the country’s overall competitiveness and reputation within the global value chain.”

VNSTEEL’s transition from “quantity” to “quality”

At the forum, experts highlighted the growing challenges posed by increasingly stringent global standards on green economy and social responsibility. For the VNSTEEL system, the participation of member companies such as Southern Steel /V/ and Vietnam-Australia Steel (Vinausteel) underscores the unified brand development strategy across the entire system.

VNSTEEL delegation attends the Forum and takes commemorative photos with the leadership of the Vietnam Trade Promotion Agency (Ministry of Industry and Trade).

VNSTEEL’s leadership emphasized that in the “New Era,” the Vietnamese steel brand must be inseparable from its intrinsic capabilities:

• Value transformation: Enhancing technological content, transitioning from processing-based production to mastering manufacturing processes, and developing original brand manufacturing (OBM) with strong competitiveness.
• Digitalization and green transformation: Proactively applying Big Data and Artificial Intelligence (AI) in production management, while strictly complying with sustainability standards to elevate products within the global value chain.
• Consistency in quality: Building customer trust through stable product quality, considered the core factor in strengthening the brand’s “soft power” in international markets.
   
  Aspiration to reach the global Top 25

VNSTEEL’s presence at the 2026 International Vietnam National Brand Forum demonstrates its commitment to building an independent and self-reliant steel industry. In the context of Vietnam’s National Brand value experiencing strong growth (reaching USD 519.6 billion in 2025), VNSTEEL is determined to make substantive contributions toward the goal of placing Vietnam’s brand value among the Top 25 globally in the near future.

The orientations and solutions discussed at the forum will serve as guiding principles for VNSTEEL and its member units to continue innovating, reinforcing their leading position in the domestic market, and confidently expanding internationally in the era of integration.

Event highlights:

International delegates attending the event

Delegates participating in the panel discussion

VNSTEEL News